Merchants Bank Selects CLARIFIRE® to Streamline Loss Mitigation Processes

Full-service bank adopts leading platform to modernize servicing and improve borrower responsiveness

CLEARWATER, Fla. – June 24, 2025 – Clarifire, a cutting-edge leader in modern workflow automation, announced today that Indiana-based Merchants Bank has selected CLARIFIRE® as its proven process automation platform. A full-service bank with nationwide mortgage operations, Merchants Bank will use CLARIFIRE to drive greater efficiency across its servicing organization and deliver more responsive, rapid results to borrowers.

“We’re always looking for ways to make our servicing operations more dynamic and scalable,” said Jerry Koors, President of Merchants Mortgage, a division of Merchants Bank. “CLARIFIRE gives us the power and capabilities to move faster, reduce manual work, and ensure we’re providing a quality, consistent and modern experience for our homeowners.”

CLARIFIRE is a SaaS-based, award-winning workflow application with a robust workout underwriting engine that uses intelligent business rules to automate complex servicing processes. As servicers prepare for increased delinquency activity due to borrower hardship and a changing regulatory landscape, Merchants Bank will leverage CLARIFIRE’s smart process automation to streamline high-volume tasks, reduce operational risk, and adapt quickly to evolving industry and borrower demands.

“We’re proud to support Merchants Bank as it advances its automation strategy,” said Jane Mason, CEO of Clarifire. “With the right smart technology in place, organizations can do more than automate complexity—they can respond with flexibility, speed and confidence, no matter how the market or customer needs shift.”

CLARIFIRE’s secure, seamless capabilities connect servicers, investors, agencies, borrowers, attorneys, and other stakeholders in real time. The CLARIFIRE CALCULATOR™, an industry-leading underwriting engine, enables fast, accurate execution of current GSE and government workout programs—reducing cycle times and lowering costs across the board. These capabilities support Merchants Bank’s mission to put borrowers first.

About Merchants Bank 
Ranked as one of the top-performing banks in the U.S. by American Banker/Capital Performance Group, Merchants Bank focuses on several segments of the banking industry, including retail and correspondent residential mortgage banking, multifamily mortgage banking, business banking (including small business lending), agricultural lending, mortgage warehouse financing, and traditional community banking. Merchants Bank conducts business from its Indiana banking centers and various regional production offices. Additional information can be found at www.bankmerchants.com. Member FDIC | Equal Housing Lender


About Clarifire
Clarifire is a privately held, women-owned corporation specializing in business process automation for the financial services industry. Founded by a process-focused entrepreneur, Clarifire’s expert team developed the CLARIFIRE® workflow application to bring efficiency and automation to businesses. With decades of experience in workflow optimization and software delivery, Clarifire is a Microsoft Gold Certified Partner, has SOC 2 Type 2 attestation and CSA’s STAR Level 2 registration, and is WBENC certified. Trusted, proven, industry experts. Learn more at www.eclarifire.com.

Media Contact
Mike Murray
Strategic Vantage Marketing & Public Relations
MikeMurray@StrategicVantage.com